Old Marketing Vs. New Marketing}

Old Marketing Vs. New Marketing

by

Susan Payton

We hear a lot about old marketing and new marketing. When you lay them side by side, its amazing how strikingly they contrast one another. Which school do you belong to?

Old Marketing

Advertisers had control

Results driven

Billboards, phone book ads, magazine ads

Expensive

Long-term investments meant you might spend $20,000 before you realized it wasnt working

Marketing 2.0

Customers are in control of content

Difficult to measure, given the webs vastness

Blogs, podcasts, ebooks, affiliate marketing, internet advertisements

Extremely inexpensive

Low commitment period means you can quickly change your marketing mix for best results

Interactive

Fun

Easy to mix and match different strategies and tools

It still amazes me how many small businesses arent taking advantage of the benefits of Marketing 2.0. Its cheaper and easier to use! But then again, most people have a resistance to change and fear of the unknown.

If youre not in the new school of marketing yet, I offer you a challenge. Pick one Marketing 2.0 strategy (see list above) and implement it. In three months, see if youre better or worse for doing it. I guarantee you wont feel the hole in your bank account!

Susan Payton is Managing Partner of Egg Marketing & Public Relations. She assists small businesses with marketing strategy and corporate communications. She is also the author of 101 Entrepreneur Tips, a handy guide that helps entrepreneurs make repeat customers, close the sale, and delegate work. For more information on Susan and Egg Marketing, visit www.eggmarketingpr.com or email her at smpayton@eggmarketingpr.com. Get free shoestring marketing advice on Susan’s blog, www.eggmarketingblog.com.

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Old Marketing Vs. New Marketing}